top of page

Joanie McGuffin

Executive Director

Joanie is an explorer, public speaker, educator and one of the founders of the Lake Superior Watershed Conservancy. She is the author of 8 books with her husband Gary. Their first photographic book, Superior: Journeys on an Inland Sea, chronicled their 3-month 1989 circumnavigation of Lake Superior by canoe.


“Lake Superior is the greatest freshwater lake on Earth.  Its wolf’s head-shape can be recognized from outer space at the heart of Turtle Island (North America). The Conservancy’s mission was set up to embody the whole watershed – not just a piece of it because water knows only nature’s boundaries.  If we can get individuals, communities, businesses, and industries to understand and work together for freshwater protection on Lake Superior, it is hope for the whole planet.”

bottom of page